You can now select targeted users by gender and location (country). Step 3: Write your article for Wechat account and save it by clicking on “Save and Mass Messaging”. You can also preview your post on mobile version anytime, by clicking on 预览 / Preview You can write your title (max.64 letters or characters), the author of the article and the post itself. Here you can choose the type of media on which you wish to insert to your post. In our example we will publish Text and photos. You can choose to publish text, photos, videos and even sound. Clicking on Content Management will take you to the page below:Īs you can see, we have a few articles already stored in this “library”. This is where your article will be stored. In this tutorial, we will only go through the steps for writing an article and publishing it. A Service account will allow you to post 4 times a month.Īs you can see there are quite a few features.
Wechat official account marketing how to#
Wechat account and how to get started:įirstly, check out the main page of the back office of a WeChat Service account below. However, our friends at Tencent (the company behind WeChat) haven’t yet provided us with an English version of the WeChat back office, which is making it a little tricky for non-Chinese speakers to use the platform.īut have no fear, help is at hand! Our team here at HI-COM has translated the main pages of the back office and we will guide you through all the steps on how to post your articles. More and more non-Chinese companies are becoming aware of its potential and are diving head-first into the world of WeChat marketing.
Therefore it’s now the perfect time to register your company account and create some buzz. This means that virtually all of your potential clients will also be using this app, scrolling through their ‘Moments’ feed or even paying their gas bill with it, so your company’s presence on the platform is now vital. Your WeChat Official account can serve as the sales windows, booking portal and payment gateway for your customers. Guess what, from 83 years old down to 3 years old, it is not hard to use WeChat at all. It has reached a point that when meeting someone new, they will ask for your WeChat ID instead of your phone number. WeChat's functionality might seem limited at first, few screens, couple buttons, and that's it. Wherever you go and whatever you do in China, WeChat is part of your life. It is not just a new marketing trend, but an absolute must for companies with any type of presence in China. In the meantime, why not use this mini-tutorial – we hope you find it useful! We have translated some of the pages of the interface to help you understand some of the basic functions of your WeChat official account.īased on what we heard from TENCENT, they are working on the translation of the whole platform this year. The problem is that the back office of the WeChat account is only available in Chinese. We all know that WeChat is an absolute must for companies with any type of presence in China.
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